What your fashion sense says about your taste in wine #WINEderland @TheWineShowZA #WineJoziStyle@MONTECASINOZA

What your fashion sense says about your taste in wine

What you drink, judging by the clothes you wear, is no longer a myth thanks to psychology geniuses around the world. They believe the wine you choose, just like your fashion style says a lot about who you are! Yes, the link between wine and fashion is uncanny. Both are rich in colour, are often described using words like bold, complex, dramatic, timeless or elegant, and are known to induce just the right amount of chutzpah in the drinker and wearer so as not to appear too pompous.

While trends come and go, fashion styles are here to stay, just like cultivars remain firmly rooted in our wine heritage while the vintages vary year on year. According to wine enthusiasts and fashionistas planning to attend and dress up for the occasion at this year’s TOPS at SPAR Wine Show, themed as Winederland and taking place at Johannesburg’s Montecasino from 25th – 27th May, it’ll be easy to tell if someone is a Cabernet Sauvignon or Chardonnay drinker, if you know what you are looking for, here’s how:


Guys and girls who grunge are often considered mysterious because of their off-beat fashion ensembles. A trend in grunge right now is the check pattern plaid shirts, usually in red and black. Distressed denim jeans, leather, anything with a print of a band on it or combat boots. This style portrays an edginess, strong-will, and courage, often taking fashion risks and knowing how to dress up a grunge look to make it appear sexy. A sultry pairing is a full-bodied Hermanuspietersfontein Shiraz blend (Shiraz, Mourvedre, Grenache and Viognier). Spice, violets, black olive, dark chocolate and purple fruit describe the aroma on this wine. Filled with surprise aromas, much like that of those who love the grunge style, is what makes this one of the sexiest wines on our shelves.  


This is the style that doesn’t shy away from over-the-top, in your face, outrageousness. Pairing anything from satin and leather to chunky biker boots with an elegant velvet dress in canary yellow. Especially now that velvet is this year’s big trend as seen at New York Fashion Week, whatever dress, or pants and jacket ensemble you select will scream out you’ve arrived! And no doubt without a glass of bubbly in your hand like a dry Christine-Marie Méthode Cap Classique from Niel Joubert. Described as having a refreshing burst of mousse with yeast, apples and pears on the nose with some underlying tropical tones. As all bubbly drinkers do, they crave being the centre of attention, love extravagance and revel in luxury making this their perfect drink.  

Power Dressing

Women and men who want to let the world know they mean business are those who power dress. It’s usually a style they wear at work and follow through with at home and over the weekend. While it exudes a tremendous amount of confidence it’s also modesty, elegance, and sophistication that makes this style the perfect match for a fresh and fruity Delheim Wild Ferment Chenin Blanc 2015. An elegant and refined example of Chenin Blanc with aromas of honey, straw and lemon blossom. The grape itself is known for its versatility making it the perfect grape to use as a base for a blend, playing well with others while adding its own identity and terroir, much like the power dresser. Trends to look out for to spot a Chenin Blanc drinker are white button-down blouses, trench coats, collared shirts and office blazers. The style is clean, formal and uncluttered, much like this cultivar.  

Vintage fashion lovers usually are quick to go with whichever trend is currently in fashion as long as it’s from a different era. 1980’s fashion trends are back and making an impact on catwalks everywhere. While some ensembles can be both poetic and equally obnoxious at the same time, vintage fashion in general is like wine, in that it gets better with time. Anyone wearing shiny metallic, neon colours, puffy sleeves and yes, the ‘oh so sexy’ (not) shoulder pads are more than likely sentimental and have a high appreciation of quality. A rich, red blend from a wine farm older than 200 years is as vintage as they come. These fashionistas will more than likely enjoy the dark plums with savoury spice and meaty notes of the 1682, Blaauwklippen Wine Estate’s fabulous Cabriolet 2014.


Activewear is no longer just for the gym. Thanks to big name celebrities, puffer jackets and trainers can be worn from the gym, out to lunch with the girls or to the block social. The secret is you don’t even need to be exercising to wear this style. What’s important to note is that athleisure wearer’s love to lunch and especially in their activewear and what’s the best lunch time drink? Chardonnay.  It’s the most sophisticated and complexed of all the white wines. Chardonnay drinkers are known to wear their hearts on their sleeve and even though they pretend not to like Taylor Swift, they secretly love her and listen to her music while driving or cooking, probably with a Fat Bastard Chardonnay in hand. It’s rich, golden yellow colour with complex aromas of vanilla and honeysuckle layered with subtle nuances of oak make this the ultimate drink for the athleisure lady who lunches.  

While the fashion trends for 2017 are ultra-glam and certainly daring, every guy and girl needs a place to show off their style. At the TOPS at SPAR Wine Show in Johannesburg at Montecasino from 25th – 27th May 2017 you’ll get the chance to not only dress up for the occasion but to taste your favourite wines too.

Visit www.wineshow.co.za.

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