SASCOC has named VELDSKOEN as the official off-field shoe of South African Olympians, for this year’s games in Tokyo.
After watching the opening ceremony of the 2016 Summer Olympics in Rio, Nick Dreyer and Ross Zondagh began brainstorming what the athletes could have been wearing that would have better represented the vibrant spirit and style of South Africa. They came up with an idea to add a pop of colour to the traditional veldskoen.
Zondagh suggested a pair of leather Vellies, because they are iconic South African shoes. Dreyer responded that traditionally Vellies are not exactly considered fashionable. And so, they began chatting about ways to make our “national shoe” more attractive. The answer came in the form of the brightly coloured soles and laces; VELDSKOEN’s trademark look today.
To help their shoes walk the globe, the entrepreneurs enlisted the skills and imagination of old school friend, and digital marketing expert Nic Latouf. Latouf’s clever internet marketing quickly created a strong online footprint that helped the brand transcend South Africa’s physical borders.
This is our opportunity to share the beautiful, vibrant, resilient, light-hearted South African-ness with the world! And it’s fun. It’s seriously fun.
Ross Zondagh, VELDSKOEN MD
Local Investment aided the company’s international expansion plans in 2018. In 2019 VELDSKOEN gained the attention of international celebrity investors Marc Cuban, and Ashton Kutcher, and a United States leg of the business was started. VELDSKOEN is currently selling in 28 countries, with independent online stores and also large retail partners like Takealot and Outdoor Warehouse.
Their reimagined take on the beloved South African shoe captured the hearts of the nation and the interest of global investors. In less than 5 years, VELDSKOEN has grown from a small internet start-up to a global brand.
SASCOC’s inclusion of VELDSKOEN as part of the 2021 official off-field Olympic uniform, has created a full-circle moment for the brand. It is very surreal for Ross Zondagh, VELDSKOEN MD, who says that what started as a moment of curiosity, a little dream. Now, their little dream will be walking out of that stadium tunnel to the opening ceremony. The whole world will see them.
As the 100-day countdown to the Tokyo Olympics begins, the brand is encouraging corporates and South African citizens to get behind our athletes, by also making VELDSKOEN their official supporter’s shoe.
SASCOC has also made VELDSKOEN the official off-field shoe to be worn by South African athletes at this year’s Olympic opening ceremony in Tokyo. The brand has come full circle.
Win a Pair of VELDSKOENs and Plakkies (Worth R1,279)!
Prince Harry owns a pair, Ashton Kutcher owns a pair, and now you can own a pair of VELDSKOENs!
VELDSKOEN are also throwing in a pair of their Plakkies because they know that South Africans love their plakkies.
To win, simply share this post on Facebook or Twitter with the hashtags #Veldskoen #JoziStyleGiveaway.
(or comment below telling us why you want to join us.)
Entries close on Sunday, 25 April 2021 at 2PM.
The winner will be selected by an online random generator.
Winners will be announced by Monday, 26 April 2021 respectively by 5PM.
The prize is not transferable for cash.
The winners will be announced on JoziStyle.joburg and informed by email.