The awards ceremony for the inaugural Old Mutual Trophy Spirits Show held in Sandton on 31st July provided a sumptuous affirmation of the quality and diversity of the spirits available in South Africa. With an entry of over 200 products, it was clear that the competition had been embraced by producers and importers alike. Expectations were high that the country’s distillers would be able to match the performance of their colleagues and competitors from as far afield as the Scottish Highlands, Scandinavia, Kentucky, Mexico, Cognac and the Caribbean. The outcome – in terms of trophy winners for Best-in-Class entries – was as broad in its representation of the various origins of the products as the initial submissions.
The trophy for the show’s best whisky was won by The Glenlivet Code, crafted in the oldest licensed distillery in Scotland. However, a special barrel selection of a six-year-old James Sedgwick South African Malt Whisky produced for the Private Barrel Company finished with a gold medal and the highest score for a whisky produced in South Africa.
The Riedel Trophy for the show’s best gin was won by a South African icon, the Inverroche Classic, which also won the Old Mutual Trophy for the best London Gin. The best rum of show was also a South African entry – the Whistler African Style Dark Rum. South Africa was also the country of origin of the best Tequila/Mezcal, with the Leonista Honey Reposado Karoo Agave Spirit taking the trophy for best in class, and the Leonista Blanco Karoo Agave Spirit from the same distillery taking the gold medal.
With the brandy entries, KWV’s 20 year old won the Trophy for the Best Pot-distilled Brandy, but was edged out of the Best Brandy of Show Trophy by the Martell VSOP Cognac (Aged in Red Barrels), which also won the Old Mutual Trophy for the Show’s best Cognac. The trophy for the best liqueur was won by a French entry, the Gabriel Boudier Crème de Cassis, a regular laureate at international competitions, while the best-blended whisky was the Ballantine’s 12 year old, and the best Pot Still Whiskey the Irish Redbreast 21-year-old. In all, there were 13 trophy winners, including six Best in Class Awards, 20 gold medalists, 56 silver medalists and 78 bronzes.
The international judges were unanimous in their praise of the judging methodology, developed over the years by
the Show’s convener, Michael Fridjhon, who is also chairman of the judges at the Old Mutual Trophy Wine Show.
The line-up of judges, with highly regarded international experts brought to the country courtesy of Old Mutual’s sponsorship, were David Boyd (Scotland), David T. Smith (UK) and Jerome Royer (France). They were complemented by several of the best known local specialists, including Simone Musgrave, Mare-Loe Prinsloo, Andy Watts, Kresan Naidu, Dave Gunns, Mark Backhouse, Marlene Bester, and Pieter de Bod.
While classes such as gin saw an unsurprisingly strong local contingent, the presence of entries from eight other countries is an indication of the range and choice in the local market, as well as the response of importers and their principals to the opportunities presented by the show. A strong whisky class – with submissions from five countries – and a broad range of vodkas and rums (four countries each) illustrates the very international nature of the show’s entries. Within the categories there was also a great breadth of styles and methods of production: pure pot-still brandies, whiskies and rums competed against blends; products with declared ages (eight, 12, 15 and 20 years, for example) were lined up against carefully assembled brands where bright fresh spirits had been woven into mature brandies and whiskies assembled from ancient casks.
Show chairman Michael Fridjhon was delighted with the industry’s response. “No doubt the presence of the same team which has been involved in the Old Mutual Trophy Wine Show since its inception in 2002 contributed to the enthusiasm with which producers and their representatives engaged with Alex Mason-Gordon, the Show Manager. Almost all of the major players made an effort to participate – a few seemed more tentative than others – which is normal when an event like this is launched. Next year we hope to see a stronger presence from the country’s pot-still brandy distillers. If they make the obvious connection between the involvement of the craft gin producers and the raised profile of the category as a whole, they could use the 2020 edition of the show to bring the treasure trove of craft South African brandy to a wider audience.”
“We are delighted to have taken the last 19 years of success of the Old Mutual Trophy Wine Show to another level with this exciting new sponsorship and spirits competition. With the outstanding level of entries received and the results of the judging, we are certain that this is once again a truly shared value-based partnership that provides an important platform of recognition for those that strive to be their exceptional best,” stated Thobile Tshabalala, Head of Brand at Old Mutual.
“Through our revised sponsorship strategy we are tapping directly into the lifestyles of our customers and hopefully inspiring and encouraging growth, success and an understanding that one can Do Great Things Every Day. Through this sponsorship we are proud to have enabled a combination of both international experts and our own top-class local specialists to share their wisdom and views and amplify our ability to raise the bar for the South Africa spirits industry,” she concluded.
Jerome Royer, President of the French Brandy Federation, said that the judging affirmed his impression of the extraordinary standard of the Cape brandy industry. “South Africa,” he said, “produces some of the world’s best brandies, with a range of styles, and clear evidence of very well managed maturation procedures, from the youngest products up to the very oldest examples.”
David Boyd, the retired former head of the Chivas Regal production team and the international whisky judge was delighted that the line-up made no distinction as to place of production. “The sample should always be judged on its merits, as opposed to its origin,” he affirmed. Andy Watts, another of the whisky panelists, described the judging as “one of, if not the best-organised whisky tasting I have been part of.”
The UK’s David T. Smith, panel chairman and one of the most published and widely recognised authorities on gin in the world, felt that the South African craft gin industry competed comfortably in terms the expertise and range of styles with anything found elsewhere in the world. He added “you’ve got such a rich range of flora and flavours to embrace and a lot of that really comes through in the gins.”