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Food

South Africa’s Top Butcheries in the Cleaver Awards

The best butcheries both nationally and regionally were announced at a luncheon today attended by senior members of the meat production and retail industry, award finalists, judges and media. This is the thirteenth year that the Cleaver Awards, which are proudly supported by Freddy Hirsch, are taking place.

he countries best butcheries were recognised at the annual Cleaver Awards at Definitive Conferencing in Isando, Ekurhuleni on Wednesday afternoon, April 25. Scooping the national accolades in the three categories of the competition (butcheries with four or more till points, butcheries with up to three till points and food market/supermarket butcheries) were Impala Vleis, Brits (Platinum), Kings Meat Deli, Castle Walk, Erasmuskloof (Gold), West End Vleismark, Kimberley (Platinum), Boma Vleismark, Faerie Glen (Gold), The Grove Superspar, Nelspruit (Platinum) and Karaglen Superspar, Edenvale (Gold) respectively. Pictured here with the awards for these top butcheries are, in the front, Marius Jordaan (Karaglen Superspar), Rudi Oosthüyse (The Grove Superspar) and  Walter Rossouw (Impala Vleis). At the back, Eloff du Toit (Kings Deli) José de Klerk (West End Vleismark) and Bertus Steenkamp (Boma Vleismark). Apart from the  trophies the Platinum award winners received R20 000 while the runner-ups each got R10 000. (Photograph by Yolanda van der Stoep)

Launched in 2005 to meet the needs of the consumer by raising standards amongst butcheries, these Awards have time and time again proven to do just that, with feedback from consumers showing that the majority perceive the Cleaver Awards to be a seal of approval, most importantly because a butchery cannot enter themselves, they have to be nominated by their customers.

Nominations were open between October and December last year for consumers around the country to vote and nominate their best butchery. Over 30 000 public nominations were received via SMS or online. Of these, 105 finalists were individually and anonymously assessed against a 212 point checklist, with some of the National Winners scoring up to 99,8 %.

One of the guest speakers at today’s Awards ceremony was Rudi van der Westhuizen, Executive Director at The South African Meat Industry Company (SAMIC), a quality assurance company which was created by the Red Meat Industry of South Africa to ensure the quality and safety of meat. SAMIC is responsible for conducting all the provincial audits on the top nominated butcheries.

Rudi reflected on the history of the Cleaver Awards. One of the reasons for starting these Awards in 2005 was the industry’s concern over legislation and quality of meat products once they reached the consumer.

Legislation, including hygiene matters, were in place in the abattoirs and deboning plants with really high measurable standards, but once the carcasses or meat cuts left the abattoir premises, they were no longer under the jurisdiction of the Meat Safety Act. The Cleaver Awards were launched to improve the quality of the end product, especially with regards to hygiene, consumer quality assurance, service and value for money.

Butchery owners and retailers have been instrumental in taking up the challenge to guarantee their customers a better product measured against the 212 point check list used to assess nominated butcheries.

A trend which seems to be happening more and more each year is that franchise butcheries are winning multiple awards, another way these Cleaver Award winners are showing their commitment to service excellence for their customers.

Kings Meat Deli Castle Walk, Erasmuskloof has won a National Gold Award and its Lynnwoodbridge branch has won a provincial Gold for Gauteng. Similarly, Boma Vleismark Olympus from Faerie Glen, Pretoria has won a National Gold Award with Boma Vleismark from Moreleta Park taking home a Platinum Provincial Award in Gauteng.

Vleislapa Marshalstreet and Vleislapa Groblerstreet, both from Polokwane in Limpopo, have once again walked away with a Platinum and Gold Provincial Award respectively. A similar situation has taken place in Mpumalanga with Frank`s Meat Supply Retail City taking a Platinum Award and Frank`s Meat, Panorama Centre taking a Gold.

In Durban, Bluff Meat Supply from the Bluff has once again been awarded Platinum with its Pinetown store awarded Gold.

Spar Meat Markets continue to perform remarkably year on year, with 2017 being no exception.

An initiative of the South African Red Meat Industry Forum, these Awards acknowledge butcheries which meet consumer expectations on in-store hygiene, the supply of quality assured roller marked South African Beef, their level of competency in offering the best advice on meal preparations and perceived value for money.

Butchers were judged according to three categories namely;
Butcheries with four or more till points,
Butcheries with three or fewer till points and,
Food market / Supermarket butcheries

NATIONAL WINNERS

4 and more tills
Impala Vleis, Brits: Platinum
Kings Meat Deli, Castle Walk, Erasmuskloof: Gold

Up to 3 tills
West End Vleismark, Kimberley: Platinum
Boma Vleismark, Olympus, Faerie Glen: Gold

Meat Markets
The Grove Superspar Riverside, Nelspruit: Platinum
Karaglen SuperSpar, Edenglen: Gold

GAUTENG

4 and more tills
Boma Vleismark, Moreleta Park: Platinum
Kings Meat Deli, Lynnwoodbridge: Gold

Up to 3 tills
1. Country Meats, Fourways, Jhb: Platinum
2. Forsmay Butchery, Fordsburg: Gold

Meat Market
Uitkyk Vleismark, Silverton: Platinum
Tony`s Meat Market, Randfontein: Gold

LIMPOPO

4 and more tills.
Vleislapa, Marshalstreet, Polokwane: Platinum
Vleislapa, Groblerstreet, Polokwane: Gold

NORTH WEST

4 and more tills
Goudkopslaghuis, Klerksdorp: Platinum

Up to 3 tills
Uitkyk Vleismark, Lichtenburg: Platinum

MPUMALANGA

Up to 3 tills
Frank`s Meat Supply Retail City, Middelburg: Platinum
Frank`s Meat, Panorama Centre, Middelburg: Gold

Meat Market

Crossing Superspar, Nelspruit: Platinum
Saveway SuperSpar, Witbank: Gold

FREE STATE

4 and more tills
Fredilia Meat, Welkom: Platinum
Power Meat Centre, Welkom: Gold

Up to 3 tills
Country Meat, Kroonstad: Platinum

Meat Market
Checkers Hyper, Fleurdal, Bloemfontein: Platinum

NORTHERN CAPE

4 tills and more
Angus Butchery, Kuruman: Platinum

Up to 3 tills
Koki`s Meat Market, Kimberley: Platinum

EASTERN CAPE

4 and more tills
Cuyler Butchery, Uitenhage: Platinum

Up to 3 tills.

Continental Butchery, Newton Park, PE: Platinum
Marinda Butchery, Westering, PE: Gold

Meat Market.
Sunridge Superspar, Sunridge Park, PE: Platinum
Our Superspar, Walmer, PE: Gold
Newtonpark Spar, Newtonpark, PE: Gold

WESTERN CAPE

4 and more tills
Excellent Meat Market, Elsiesriver: Platinum
Fairfield Meat Centre, Parow: Gold

Up to 3 tills
Tollies Slaghuis, Hartenbos: Platinum
Hartman & Son Butchery, George: Gold

Meat Market
Malmesbury Superspar, Malmesbury: Platinum
Plattekloof Superspar, Plattekloof: Gold

KWAZULU-NATAL
4 and more tills
Bluff Meat Supply, Bluff, Durban: Platinum
Bluff Meat Supply, Pinetown, Durban: Gold

Up to 3 tills
Dirks Meat Market, Durban North: Platinum
Michael Freys Fresh Meat, Shelly Beach: Gold

Meat Market
1. Pick n Pay, Kingsburgh, Durban: Platinum
2. Food Lovers Market, Westwood Mall, Westville: Gold

The winners in each category received Platinum Awards and the runners up Gold Awards. First prize winners in each national category received a R 20 000 cash prize and a Platinum Trophy Award. The runners up received a R 10 000 cash prize as well as a Gold Cleaver Award Trophy. All of the provincial winners received either a Platinum or Gold Cleaver Award Trophy in their category.

For the first time since the inception of the Awards, there will be six consumer prizes awarded to consumers who each nominated one of the six national winners, with each of these winners receiving a Weber braai.

The winners include:
Mrs Doreen Alexander: Kimberley
Mrs Elsa van der Merwe: Pretoria
Mrs Connie du Toit: Nelspruit
Mr Hennie Willemse: Brits
Mr Piet Viljoen: Pretoria
Mr John Walsh: Johannesburg

The South African Red Meat Industry congratulates them all!

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