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Sony Introduces the New Interchangeable-Lens Camera Alpha ZV-E10

Sony Middle East & Africa today announced a new Alpha series interchangeable lens camera for creators, the Alpha ZV-E10. The new camera combines Sony’s advanced imaging technology with extensive usability and a custom-built feature set that is optimised for creators.

At its core, the Alpha ZV-E10 features a 24.2-megapixel (approx. effective) APS-C Exmor CMOS sensor and BIONZ X image processing engine to produce high-quality imagery with high sensitivity, detailed texture depiction and beautiful natural bokeh. Additionally, the Alpha ZV-E10 includes the acclaimed video-specific features favoured in the popular digital camera ZV-1 including “Background Defocus”[i] that can smoothly switch between a blurred (bokeh) and sharp background, as well as the “Product Showcase Setting”[ii] mode that allows the camera to automatically shift focus from the subject’s face to an object being highlighted.

“With the introduction of the new Sony’s interchangeable lens camera, the Alpha ZV-E10, we are excited to meet the growing needs of today’s creators,” said Murat Gebeceli, Head of Digital Imaging, Sony Middle East & Africa. “The new Alpha ZV-E10 pairs the versatility and excellent image quality of a larger-sensor interchangeable lens camera with user-friendly features that are specifically designed for still and video, making it an ideal tool for both still and video creators looking to transition to a more advanced set-up.”

The Alpha ZV-E10 features a video-first design in a lightweight form factor (approx. 12 oz. / 343g[iii]) and includes the popular side-opening Vari-angle LCD Screen that allows creators to connect external mics on top of the camera. This simplifies their setup while still allowing users to see the screen in selfie shooting mode and from high and low angles.

In addition to the screen, the Alpha ZV-E10 includes several other easy-to-use functions that are specifically designed for still and video, including a new Still/Movie/Slow and Quick motion button located on the top of the camera that allows creators to easily change between their desired shooting mode with just one touch.

The new camera also includes advanced video features such as 4K video shooting and Slow Motion with high picture quality (FHD 120p). Electronic image stabilisation with Active Mode[iv] is also available and delivers stable video recording even while walking and shooting hand-held. Further, the Alpha ZV-E10’s advanced AF (autofocus) technology provides fast, precise AF with excellent tracking performance, as well as high-quality audio for clear sound recording.

An Interchangeable Lens Camera for Expanded Creative Expression
The Apha ZV-E10 allows the user to expand their creative expression by utilising the ideal lens for each individual scene they want to shoot. The wide variety of compatible lenses in Sony’s E-mount lens lineup lets the user choose the perfect lens based on their creative vision.

Advanced Autofocus
Sony’s industry-leading AF technology enables the user to leave the focusing duties to the camera so that they can concentrate on composing their shot. The Alpha ZV-E10 includes Fast Hybrid AF and Real-time Eye AF for video[v], Real-time Tracking[vi] that allows the camera to keep track of the subject’s face and eyes for fast and precise autofocusing even while shooting on-the-go and in challenging environments. The user can also customise the camera’s AF settings, such as AF Transition Speed and AF Subject Shift Sensitivity, to choose between fast focusing or slow-focusing according to their creative preferences.

Additionally, the Alpha ZV-E10’s Touch Focus function allows the user to intuitively set the focus position in still images by simply touching the screen. With one tap, the user can instantly shift the focus position to a subject in the image periphery. This is available in both stills and video modes.

High Quality Audio
Sony’s leading technology enables the Alpha ZV-E10 to capture crystal clear sound recording that clearly captures the speaker’s voice, thanks to its internal Directional 3-Capsule Mic and the supplied windscreen to greatly reduce wind noise. For expanded audio options, the Alpha ZV-E10 includes a Digital audio interface via Multi-Interface (MI) Shoe Cap and a mic jack to connect an external mic. The inclusion of a headphone jack allows the user to connect headphones to accurately monitor sound recordings. Audio output timing can also be set for Live or Lip Sync.

Putting the Subject First
When shooting in different settings with dramatic changes in light, the user can rest assured that the Alpha ZV-E10 will automatically correct the exposure so that the subject’s face is not over or underexposed, using an original Face Priority AE (autoexposure) algorithm capable of rapid AE transitions. This allows the camera to detect the subject’s face and adjusts the exposure to ensure that the face is depicted at optimal brightness, even when selfie-shooting in scenes with extreme changes in lighting, and even if the subjects face turns away momentarily from the camera. In addition, the camera features the same advanced colour science from the popular ZV-1 to optimise skin tones for any subject in both still and video modes.

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