Social media measurement guidelines SA


Social media measurement guidelines SA: Explaining the measurement guidelines just announced by the IAB – led by the IAB team headed by Michal Wronsk

This whitepaper presents the results from an industry collaboration between South African media measurement organizations, for the purpose of establishing a set of guidelines that can be used to standardize social media measurement throughout the industry. The metrics and methods proposed in this whitepaper are endorsed by each of the organizations listed below, and provide a way forward for brands to better understand the key metrics they need to keep track of, as well as the metrics that social media monitoring platforms need to utilize to remain consistent with industry best practices.

The metrics and definitions in this document are originally sourced from the global AMEC media measurement guidelines for social media, so as to align with globally accepted best practices. The AMEC guidelines are too complex for many local use cases, so the methodologies were simplified and adjusted to better suit the local market in which South African businesses operate.

07h30 Registration

08h15 – 08h30 Welcome

Terry Murphy, Publisher, Marketing Mix`

08h30 – 09h30 Standardising social media measurements SA – the study explained

Michal Wronski, Business Development Manager, Ornico

 09h30 – 10h00 Delegates Q&A

10h00 – 10h20 coffee & networking

 10h20 – 11h20 PR & reputational measurement

  • The role of social media in the PR function
  • Working with social media influencers, advocates and ambassadors

  • Effective content marketing across social media channels

Tanya Buckley, Head of Content, Magna Carta Reputation Consultants


Cherylann Smith, Digital Innovator, We Collaborate

Greg Schneider, Head of Marketing, Quirk

Elizabeth Lee Ming, Head of Digital Marketing, Momentum

 11h25 – 12h25 Customer service measurement

  • Creating a high performance social CRM infrastructure
  • The role of agencies in CRM

  • Integration of CRM into enterprise operations

  • Russel Smit, Senior Manager, Group Social Media and Collaboration, Standard Bank


    MJ Khan, Group Online Media Manager, SASOL

    Elna Smit, Co-founder, Columinate

     12h25 – 13h20 lunch

    13h20 – 14h20 Measuring marketing effectiveness (paid media) in social media

    • Creating effective omni-channel and remarketing strategies
  • The role of video in marketing campaigns

  • Multi-channel attribution and ROI

  • Gil Sperling, Co-Founder & CTO, POPIMEDIA


    Mandy Degener, Digital Strategist, Liquorice

    Greg Schneider, Head Marketing, Quirk

    Elizabeth Lee Ming, Head of Digital Marketing, Momentum

    Richard Lord, Associate Media Director, MediaShop

    14h25 – 15h25 Crisis management

    • Social listening and reputation management
  • Measuring crisis impact and sentiment

  • Effective communications during a crisis

  • Cherylann Smith, Digital Innovator, We Collaborate


    Mandy Degener, Digital Strategist, Liquorice

    Richard Lord, Associate Media Director, MediaShop

    15h30 conference closes

    TO REGISTER CLICK HERE – Social media measurement guidelines SA, Jhb 26 Nov

    Standard delegate fee: R2’500 (excl VAT) per delegate.

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