Robertson Winery, the popular wine brand from ‘a small town with a big heart’, which offers ‘more to share’, challenged their advertising agency to create a visual portrayal of the essence of the Robertson Winery brand… a picture after all is worth a thousand words! And creative communications agency, Derrick, did just that, producing an innovative solution that is relevant, original and impactful.
At Robertson Winery the wine is not just about the grapes. It is the place and the people that make the difference; a big-hearted community, who tend to the vines, pick the grapes, keep careful watch over the fermentation process, bottle the wine and pack the bottles. It’s a work of many hands, of passion and craft.
Derrick’s inspired solution to the challenge, using the hands of the people who work at Robertson Winery, is a winning canvas. The biggest challenge was to get the people to sit perfectly still while the artist painted furiously under a hectic time constraint. The result: The Work Of Many Hands Makes More To Share. The compelling image will be seen in many forms around the country: on bottles, packaging, displays, billboards, advertisements and more.
ROBERTSON WINERY OFFERS EVEN MORE TO SHARE DURING THE MONTH OF MAY
Robertson Winery has more products available than any other wine brand in South Africa, with a quality offering at every price point for anyone and everyone – ‘more to share’ indeed. And during the month of May, Robertson Winery is offering even ‘more to share’. When buying a bottle of any of the eleven wines in the Robertson Winery Oval Range (Sauvignon Blanc, Chenin Blanc, Chardonnay, Viognier, Beaukett, Cabernet Sauvignon, Merlot, Shiraz, Ruby Cabernet, Pinotage and Cabernet Shiraz) at leading retailers nationally, during May, consumers stand the chance of winning really big: of winning 10 cases of the wine of your choice, plus a further 10 cases for each of 10 lucky friends, so there is no excuse not to share and enjoy!