Miss South Africa Demi-Leigh Nel-Peters celebrates her 22nd birthday on Wednesday (June 28) with the launch of her campaign Unbreakable.
Nel-Peters introduced the initiative at a glittering party held in her honour at the weekend by sponsors Sun International and Cell C, at the glamorous Altitude at Time Square at Menlyn Maine in Pretoria.
Explains Demi-Leigh: “The Unbreakable campaign aims to educate, uplift and empower South African women. This they can start to do by taking care of themselves and making wise decisions.”
Nel-Peters was inspired to launch Unbreakable because of the attempted hijacking she experienced earlier this month: “It was an awful experience but I knew how to handle the situation in the best possible way because I had done a defensive driving course as well as a workshop for women that focused on everything from hijacking and robberies and how to handle these situations to how to get out of toxic and abusive relationships.
“I am a firm believer that knowledge is power and the information I leant on these courses certainly helped me. I want to set up similar workshops around the country as well as a resource where women can get information about places that can help them when they find themselves in dire situations.
“I hope to hand over my crown next year knowing that I did everything in my capability to inspire woman to believe in themselves, to value themselves and to know that asking for help does not mean you are weak.”
Special guest at Demi-Leigh’s birthday party was Amit Niv, the Good Samaritan who came to her rescue during the carjacking.