Edward is very knowledgeable in his field with a strong focus on professionalism. I learnt about interconnecting multiple social media platforms (Blogs, Facebook, Twitter and Youtube) for maximum exposure and about targeted writing based on most popular Google searches. I had previous exposure with Facebook and Twitter but I will now be engaging more with Linkedin and perhaps start a blog. I will use Linkedin for contacting spokespeople for stories and will guard in separating my private and professional life online.Leon Steenkamp / Senior Journalist Media24
Edward is a good speaker that kept my attention. He has good insight into the different uses for social media in a professional / media environment. I have a better understanding of the way social media functions and how to stay relevant so the company could benefit from effective use of social media. I enjoyed the overview Edward gave to the different uses for social media platforms and learning about SEO.
Carina Roux / Photographer Media24
Edward gives great ideas and solutions to our problems. I feel better about using Twitter and Linkedin. I did not understand their potential very well before.
Michele Isaacs / NB UitgewersEdward does overload the listener with info but I managed to hang on. A new world has opened to me- exactly what I was looking for. Social media is important, Twitter is valuable, Facebook can be more than just personal. Invaluable for a journalist. Andre Bakkes / Journalist Media24
I was a beginner when it comes to social media therefore this course was very useful for me. It introduced me to the basics: how to research using Google Adwords (I had never heard of it before), link media if you have a business page eg. Facebook, Twitter and blogs. Keep your urls short and and content is king. Bianca Hooley / Brand Manager Media24
Online presence is very important to help build yr brand . You need to be on the right online platform that meets the needs of your brand. It should also be consistent and carry the voice of the brand and not the individual Karmien Kruth / Art Director Design24
One must be sensitive and aware of writing and graphic material used to attract your market. To be consistent, relevant, and valuable in your brand’s language and to follow up on your markets response. Importance of the hash tag with Twitter! Enabled me to incorporate our business’ corporate image on the social media platforms. Bernard Vorster / Graphic Designer Design24