Introducing Helix, an exciting new wine packaging innovation!
Krone, masters of the fine art of blending Chardonnay and Pinot Noir in the production of their benchmark Cap Classiques, introduced a new way to enjoy all that defines Krone, in a still version of this classic combination, when they launched the Krone Chardonnay Pinot Noir 2013.
Now, two years later, Krone introduces a new unexpected twist with the release of their Krone Chardonnay Pinot Noir 2015. Enter the Helix Concept.
The Helix Concept
Helix, meaning spiral, is the world’s first twist-open-and-close cork closure for wine, combining the heritage of cork with the convenience of a screw cap. The result of a four-year collaboration between the world’s leading cork and glass manufacturers, Amorim and O-I (Owens-Illinois), Helix opens and closes, with a simple twist of the wrist, thanks to a matching thread finish found inside the neck of the bottle and on the cork enclosure itself.
Krone Chardonnay Pinot Noir 2015
The Krone Chardonnay Pinot Noir 2015 is elegantly packaged with a navy blue foil very similar to a Cap Classique foil, giving it distinction on the shelf and bringing it into line with the range of Krone Cap Classiques.
The 2015 vintage is fragrant on the nose and has a well-rounded mouth-feel. The Chardonnay contributes crisp acidity and elegance whilst the Pinot Noir brings intensity and richness coupled with delicate red berry fruit flavours. Combined in perfect proportions, these two noble grapes create a wine, which is full of appealing flavour, yet, remains balanced and refreshing. The Krone Chardonnay Pinot Noir 2015 is a perfect partner for Mezze and Mediterranean dishes, seared tuna, smoked salmon, seafood, Thai curries, ham or veal. Or simply enjoy it on its own.
The Krone Chardonnay Pinot Noir 2015 is widely available nationally at leading retailers for approximately R59.99 per bottle.
Merits of the Helix Concept
Prestigious packaging awards (in Italy and France), as well as extensive market research, rigorous testing and global media interest, have highlighted the many merits of the Helix Concept:
Helix combines the premium image of traditional cork with the convenience of a screw cap
Helix is enjoyable to open, with the classic ritual of cutting the foil and uncorking the bottle.
The hallmark ‘pop’ still triggers pleasant associations
Helix offers user-friendly, re-sealable convenience
Helix offers excellent preservation of taste, aroma and colour
Helix presents no risk of cork taint since all the granules in the agglomerate cork are passed through stringent preventative and curative measures during production
Helix is 100% natural, sustainable and eco-friendly
Helix provides distinction and recognition in the market place
The Helix Concept was launched at Vinexpo in Bordeaux in 2013, igniting global media interest across four continents. From prestigious specialist magazines, such as Decanter, to mainstream media, Helix went viral. Journalists loved the new ‘twist and pop’ solution, declaring it to be a “game changer” that will “shift the wine paradigm”.
Helix is a price-competitive packaging concept, aimed predominantly at still wines in the popular premium, fast turnaround segment, where convenience is a major factor, but it can also be adopted for a broader range of wines with a shelf life of up to two-years. The concept is highly suitable for both the retail and on-consumption trade. For sommeliers and bar tenders, Helix not only offers the traditional drawing of the cork but also the opportunity to twist and reseal bottles when serving ‘wine by the glass’.