The Joburg Shopping Festival set to attract continental audiences @JSF_SA

The Joburg Shopping Festival Set to Attract Continental Audiences

Widely recognized as the retail capital of Africa, Gauteng is gearing up to host the upcoming Joburg Shopping Festival, set to take place from 28 July to 09 August 2016.

With the support of proud partners the Gauteng Tourism Authority, the City of Joburg and UnionPay International, in its third year the retail sales bonanza will see five of Gauteng’s most popular shopping malls offering massive sales over a thirteen-day period. Sandton City, Nelson Mandela Square, the Oriental Plaza, East Rand Mall and Rosebank Mall have all confirmed participation in this year’s edition of the Festival.

The Joburg Shopping Festival, largely inspired by the 21-year-old Dubai Shopping Festival, is fast developing into a tourism attraction for visitors from across the African continent, positioning the city and province as a convenient, budget-friendly shopping destination.

“Visitors to the Joburg Shopping Festival will not only be amazed by our shopping – it’s the best on the continent of Africa – but also by the welcome they’ll receive from locals, the ease of using Gautrain and Rea Vaya public transport, and the wealth of restaurants, shows, museums and events going on,” comments Bintu Petsana, Head of Joburg Tourism

Indeed, the selection of shopping centres is designed to offer a variety of retail experiences and options to shoppers while enabling them to enjoy the province’s legendary heritage sites and numerous tourism spots. From a financial perspective, the Dubai case study has demonstrated that events such as the Joburg Shopping Festival play a key role in stimulating the economy and marketing the city as a destination.

Nonnie Kubeka, Head of the Gauteng Conventions and Events Bureau, explains, “Signature events in the province of Gauteng contribute to the economy in significant ways by attracting large numbers of visitors, thus supporting businesses and creating jobs. The Joburg Shopping Festival supports not only the tourism sector, but also retail, design and manufacturing. Gauteng is Africa’s shopping hub, and so it is the natural choice for Africa’s signature shopping event.”

This year’s Festival is supported by a variety of brands that have recognized the value of the event, and are keen to align with the initiative, including South African Airways, Gautrain, the City Lodge Hotel Group, Uber and Sun International. The Festival will also give shoppers the opportunity to win an exciting array of prizes, amongst them SAA air tickets, tickets to the Joy of Jazz event, getaways to Sun City – and the grand prize, four chic Chevrolet Sparks!

We’re excited to bring the Joburg Shopping Festival to Gauteng for the third year – it continues to grow and grow. It’s the biggest shopping event on the African continent, and the special deals and prizes make it well worth travelling for!” says James Delaney, founder and CEO of the Joburg Shopping Festival.

Each participating mall offers bargain hunters unique experiences.

The trendy Rosebank Mall is one of South Africa’s leading shopping and entertainment centres, boasting an eclectic mix of local chain stores, international brands and unique local boutiques. The recently renovated centre is an elegant fusion of African splendour and global sophistication, offering an amazing variety of shopping experiences, from retailers such as Ben Sherman, Pringle of Scotland, and Swarovski to the famed African craft market where visitors can purchase traditional clothing, arts and craft from across the African continent.

Located on Africa’s richest square mile, Sandton City is a premium shopping destination, offering an unparalleled shopping experience, combining the world’s most prestigious brands, amongst them Billionaire, Gucci, Burberry, Louis Vuitton, Zara and H&M, with flagship South African retailers such as Edgars, Truworths and Woolworths.

Conveniently adjoined to Sandton City, the Nelson Mandela Square offers up a sophisticated and cosmopolitan retail and fine dining experience. Home to a range of prestigious local and international brands such as Browns Jewellers, Charles Greig, Luminance and Forever 21, Nelson Mandela Square also hosts the world-renowned Michelangelo Hotel, and a statue of world icon Nelson Mandela – one of the most photographed in the country. The European style-piazza combines Italian warmth and an African vibe in a series of charming sidewalk cafes and upmarket restaurants.

The East Rand Mall is situated only 7 km from South Africa’s busiest airport, OR Tambo International Airport, and conveniently forms part of South Africa’s largest Pick n Pay Hypermarket. The centre’s well-planned tenant combination includes all of South Africa’s major chain stores and a host of smaller specialised stores.

Joburg’s bargain treasure, the Oriental Plaza, is a bulk-buying haven for the serious retail entrepreneur. The Plaza has also garnered itself a well-earned reputation as South Africa’s jewellery mecca, and is a delightful site of activity for any shopper looking for high-quality, low-price goods and a world of variety in fashion and trends.

The five Gauteng shopping centres will open their doors to the public for a 13-day sales bonanza from 28 July – 9 August 2016. On offer are discounts on merchandise such as electronics, furniture, and clothing. Included are daily prize giveaways, including four Chevrolet Sparks to be won on the last day, and various activations.

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