I interviewed Justine Drake, editor for Fresh Living magazine and director for South African Taste Festivals, to explain how she produces Pick n Pay’s in-house magazine, how it evolved, what inspires their content and how much freedom Pick n Pay allows Justine to create it. I like the fine balance Fresh Living has achieved between creating relevant content for consumers while subtly underscoring it as an extension of the Pick n Pay brand. If you’re looking for inspiration for your next meal, I recommend turning to the ‘Eat Your Art Out’ feature.

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