To coincide with the start of the Design Indaba, Havas Village South Africa and Boondoggle, a multi-award-winning European service design and creative digital agency have announced the launch of Havas Boondoggle, one of the first Service Design agencies in South Africa.
With a plethora of awards to its name, including Effies and over 10 Cannes Lion (six of which are Gold), Havas Boondoggle are looking forward to bringing something new to the South African digital agency space; drawing on the best of their European experience, with the best of South African expertise.
“To be honest, we moved because of the weather and the cheaper wine,” jokes Havas Boondoggle CEO Pieter Goiris who with his business partner, Werner Camps relocated their families to Cape Town at the end of last year. “But in all seriousness we believe in the potential of South Africa and its talent.”
Already part of the Havas Group in Europe, the founders decided they wanted to start a new venture while at the same time Havas Southern Africa wanted to expand their digital offering and so Havas Boondoggle was created.
“We create digital services, products and campaigns that make the most of today’s technology through the Design Thinking Process and methodology,” continues Goiris.
“Our job is then to take this consumer-centric methodology and realise it in the digital space to improve the quality of experiences and interaction between brands and their customers.”
Fellow Boondoggle founder, Werner Camps, says the partnership with Havas “made a lot of sense” as they were looking for an agency-partner with international clientele as well as an inherent entrepreneurial DNA built into its businesses.
When asked about the new agency offering, Havas Southern Africa CEO, Lynn Madeley says establishing Havas Boondoggle in South Africa was really an easy decision as the Belgium-and Dutch-based offices were already part of the Havas network and thus there was an immediate culture fit.
“The team on both sides of the equator are really very good at what they do and are at the cold face of new developments in digital,’ says Madeley. “Their award-winning work to-date proves they will never be average and we look forward to being at the head of the curve in South Africa.”