PRESENTING LUC BELAIRE ROSÉ
France’s Most Exquisite Sparkling Rosé
AND INTRODUCING THE GLOWING LIMITED EDITION LUC BELAIRE ROSÉ FANTÔME!
LUC BELAIRE ROSÉ is a sparkling rosé wine produced in Provence-Alpes-Côte d’Azur, a region in the south of France known for producing the world’s finest Rosé wines. Belaire Rosé is crafted by 5th and 6th generation winemakers at a Maison established in 1898. In addition to its refreshing and highly drinkable taste, Luc Belaire Rosé’s striking signature black bottles have become instantly recognisable in over 55 countries worldwide.
LUC BELAIRE ROSÉ FANTÔME (French for phantom) is the new glowing, limited edition Rosé, featuring a luminescent label that makes a glowing statement after dark. So turn down the lights and turn up the night with Luc Belaire Rosé Fantôme.
The Fantôme’s alluring pink and white glow evokes Belaire’s glamorous South of France origins, home to the Cannes Film Festival and Monte Carlo Grand Prix.
LUC BELAIRE ROSÉ is crafted from a blend of Grenache, Cinsault and Syrah grapes selected for their vibrant, fresh character. These are the three preferred grapes for Provence’s best Rosés, and each of these three grapes adds special character to the blend, honouring the 2,500-year tradition of winemaking in Provence-Alpes-Côte d’Azur:
Grenache gives body, warmth and hints of blackberry and blackcurrant; Cinsault adds aromatic cherry blossom on the nose, finesse, and a supple texture to the finish; Syrah accounts for the beautiful colour and provides roundness and a toasty richness to the wine;
Once the varieties are carefully blended, the wine is aged to imbue it with an enlivening effervescence before bottling, creating a beautiful refreshing sparkling rosé with a vibrant blushed coral hue. A 100% Syrah dosage adds a slightly sweet nuance, resulting in a perfect harmony of aroma, taste, body, and finish.
LUC BELAIRE ROSÉ and LUC BELAIRE ROSÉ FANTÔME, luxuriously packaged in distinctive black bottles with silk screened labels, topped by sleek black Champagne foils with pink accents, are available from a range of stockists nationwide and retail for ±R330 and R340 respectively.
HOW THIS SPARKLING ROSÉ FROM THE SOUTH OF FRANCE SKYROCKETED TO FAME
Enter American rapper, Rick Ross, and his rapper-based fan group and friends, the Black Bottle Boys.
When Belaire Rosé launched, Rick Ross, always a fan of rosé – thus his nickname ‘Ricky Rozay’ – was attracted by Belaire’s striking signature black bottles, apparently fell in love with the taste, and the rest is history. As Ross spread the word on Belaire, in his music, on social media, celebrating with celebrities and flamboyant gifting, Belarie Rosé pulled off a coup virtually overnight, becoming one of Winesearcher.com’s most-searched for beverages.
Luc Belaire, the brainchild of Brett Berish, CEO of California-based Sovereign Brands, was inspired by the success of another sparkling wine they put on the U.S. wine map: Armand de Brignac. Also known as Ace of Spades, the Armand de Brignac Brut Gold Cuvée was adopted by American rapper Jay-Z after he fell out with the makers of his favourite Champagne, Cristal. His promotion of the Ace of Spades propelled it to huge fame, and a few years later, Jay-Z became the proud owner of the Armand de Brignac brand.