DISCOP AFRICA LAUNCHES MEET YOUR STARS:
EXCLUSIVELY FOR ADVERTISERS, BRAND MANAGERS AND MEDIA BUYERS
The organizers of the11th edition of the DISCOP AFRICA television industry gathering to be held at the SANDTON CONVENTION CENTER from 4 to 6 November, have unveiled MEET YOUR STARS, a sidebar event showcasing new series and marquee shows and to run parallel to the 3-day market and coproduction forum.
MEET YOUR STARS will enable media buyers, advertisers, brand managers and influential leaders in the industry to be the first to hear – in advance of South Africa’s next television season – all the information on new and returning hit-shows as well directly from talent attached to each of them.
MEET YOUR STARS is designed to help advertisers, brand managers and media buyers to:
- Learn more about next season’s television programs line up,
- Measure the potential level of engagement of TV viewers for each of these shows
- Optimize airtime purchase decisions
- Address questions directly to the stars of the shows
MEET YOUR STARS will feature the top talent from over thirty brand new programs and returning hits including popular TV series and soaps, reality, competition and talent shows and more.
Over three days over THIRTY pop shows and stars will be present. Just some of the major shows and stars attending include:
Isidingo (SABC 3): Temanyana Sebopedi and Michaella Russell
Generations The Legacy (SABC 1): Connie Ferguson, JT Medupi and Rapulana Seiphemo
Hectic Nine-9: (SABC ) Laurian Nortjie, Ayanda Makuzeni, Samora Mangesi and Mbasa Fefe
Skeem Skaam (SABC 1): Clement Maosa, Paulina Mothlatswi and Afrika Tswai
Muvhango (SABC 1): Gabriel Temudzani, Lesley Musina and Cindy Dlathu
eXpresso (SABC 3): Graeme Richards, Leigh-Anne Williams, Katlego Maboe, Elana Afrika-Bredenkamp
Afternoon Express (SABC 3): Bonang Matheba, Bonnie Mbuli, Jeannie D
7 de Laan (SABC 2):Annelisa Wylandt, Anneliza van der Ryst and Pierre van Pletzen
Top Billing (SABC 3): Lorna Maseko
Soul Foodie (SABC 3): J’Something
Showville: (SABC 3): Rob van Vuuren and Bontle Modiselle
Rhythm City (etv): Hlubi Mboya, Dumisani Mbebe
Gold Diggers (etv)
Invited guests will be the first to hear about the prime-time schedules on all SABC and etv channels from the stars themselves. In fact, SABC 1, 2 and 3, as well as etv, Ebony Life, Star One and TMTv-SA are all confirmed partners for MEET YOUR STARS, and will be presenting their top returning shows as well as premiering a number of new, previously announced shows for 2016. This event therfore is not-to-be-missed for anyone responsible for media planning, sponsorship management, or brand development
MEET YOUR STARS will run parallel to the 11th edition of the DISCOP AFRICA television industry gathering to be held at the SANDTON CONVENTION CENTER from 4 to 6 November, an event exepcted to draw 1,500+ delegates and 250+ exhibitors from 90+ countries driving television content business and distribution across Africa.
“In today’s digital multichannel environment, MEET YOUR STARS will be an opportunity for strategic advertising industry influencers to learn a great deal more about next season’s television programs line-up,” says Patrick ZUCHOWICKI, General Manager of DISCOP AFRICA, and adds, “and for networks to prove to brands that their shows will engage viewers despite continued audience fragmentation.”
MEET YOUR STARS is a global concept that is new concept to South Africa, but already secured major support from a host of top brands. VW Motors, Uber, TMTv-SA and Pepsi have all come out strongly in support of the event as Anele Tshabalala, Pepsi Brand Manager explains, “Pepsi is thrilled to be partnering with ‘Meet Your Stars’ and be part of the festivities to introduce the exciting new content line-up planned for South African viewers in the New Year. Event goers will have an opportunity to experience Pepsi’s deliciously refreshing beverage range while they partake in the event activities.’’
Qualified executives will be invited to participate in the MEET YOUR STARS program, free of charge, and also attend other DISCOP AFRICA highlights to include conferences, workshops, matchmaking sessions and numerous networking functions.
ABOUT DISCOP AFRICA
Launched in 2008 and held twice a year in Abidjan and Johannesburg DISCOP AFRICA has become Africa’s #1 pan-African multiplatform television industry gathering bringing together representatives from public and private broadcasters, pay-tv platforms, mobile and broadband operators, Telco and major and independent producers driving television content production and distribution business across Africa.
The 11th edition of DISCOP AFRICA is expected to welcome 1,500+ delegates from 90+ countries including 250+ exhibiting companies offering blockbusters films, popular TV series and soaps, reality and talent shows, sports, documentaries, kids’ content and thematic channels such as the likes of A+E NETWORKS, AMC NETWORKS, BBC, CANAL +, CARACOL, CCTV CARSEY WERNER, CBS INTERNATIONAL, CISNEROS, COTE OUEST, DREAMWORKS, ETV, ENDEMOL SHINE AFRICA, FOX INTERNATIONAL CHANNELS, GLOBO TV, KAGISO MEDIA, LAGARDERE STUDIOS, M-NET, MGM TELEVISION, MODERN TIMES GROUP, NBC UNIVERSAL, NHK ENTERPRISES, PBS DISTRIBUTION, RTI, SABC, SHOWMAX, SONY PICTURES TELEVISION, STAR INDIA, TELEMUNDO, THEMA, WALT DISNEY, TURNER BROADCASTING, TV5 MONDE, VIACOM, WANANCHI, ZEE ENTERTAINMENT, etc.
China will be DISCOP AFRICA’s guest country and a series of prestigious events and production initiatives are being designed to recognize the growth in collaborations between Africa and China, highlighting success stories and future opportunities for partnerships.