The Brands of China African Showcase 2017

The Brands of China African Showcase 2017

To further promote economic and trade cooperation and good relationships between China and African countries, as well as support Chinese businesses and their products, the Brands of China African Showcase (“Showcase”) has been hosted annually by the Chinese government in African countries since 2012.

The Showcase has been held successfully for 5 consecutive sessions (4 sessions in Tanzania and 1 session in South Africa) and involves more than 600 Chinese exhibitors and about 100,000 visitors. It demonstrates the strength and abilities of Chinese enterprises, effectively promotes and enhances the positive image of Chinese enterprises and brands by overall publicity and concentrated display.

The Showcase is hosted by the Ministry of Commerce of the People’s Republic of China, organized by the Trade Development Bureau of the Ministry of Commerce and co-organized by China Foreign Trade Guangzhou Exhibition General Corporation.

With over 2,400m2 exhibition space, the 6th Showcase will take place at Gallagher Convention Centre, Johannesburg, South Africa from 25 to 27 June  ¥2017. It attracts more than 100 exhibitors from Zhejiang, Anhui, Fujian, Guangdong,Guangxi, Qinghai in China and offers more than 130 booths. The exhibits cover general merchandise, light industry, food, hardware tools and building materials.

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