Flooring has undergone some major changes in recent years – especially when it comes to the wide variety of choices available to designers and consumers. There is now something to suit every pocket, style and purpose – plus the consumer is a lot more savvy and adventurous than ever before. Who would have thought that vinyl would make the comeback that it has – and that Duraturf, Belgotex’s artificial grass covering, would become one of the cult interior floor coverings of our time?
Consumers are spoilt for choice but also looking for answers when it comes to choosing between tiles, carpets, vinyl and laminates. With flooring innovation reaching new heights, it is fitting that one of South Africa’s leading floor covering specialists, Belgotex, chosen to use the Decorex SA platform to showcase their latest products – and to demonstrate their support for the local design industry. The Belgotex Trend House featured the work of six of Gauteng’s interior experts plus five newcomers in the Belgotex Young Designer Showcase.
Helen de Villiers, Marketing Manager at Belgotex, says they decided it was important to give the up and coming talent an opportunity to show case what they could do, alongside the work of the established designers.
“We have been so impressed with the ideas given to us by these young designers, it has given us a lot to think about when it comes to constantly re-innovating ourselves as a flooring company. One student came up with the idea of using black and white vinyl tiles to create a herringbone pattern – it just shows that these youngsters are really in tune with international trends,” she said.
Helen added that the Belgotex Trend House reflected the fact that flooring had become one of the most important aspects of interior planning and the intention was to give both the trade visitors and consumers as much inspiration and information as possible to ensure good planning when it came to their floors.
“Your floor is your foundation – if you get that wrong, the whole design will fail.”
In terms of flooring trends, Helen says there is a distinct move back to carpeting and that Belgotex had recently launched a new range called SDX Soft Carpets – a soft and silky carpet with a shimmery appearance.
“With today’s advances in technology and our new family lifestyle, the focus of the home is going to fall on the lounge and family living area – and a soft carpet is going to provide the comfort needed there.”
Helen added that the new look in vinyl continued to grow the popularity of this flooring option, particularly for those vinyl tiles that resembled wood.
The designers showcasing their talents in the Belgotex Trend House are the Design and Décor Lab, Antiques and Heritage, Paper Space Design, Anitas Interiors, Interior Motives and Living Divani.
Kathy Fourie from Interior Motives in Boksburg promises a show-stopping black and white bathroom featuring Belgotex’s vinyl tiles. She says it is critical that homeowners get good advice on flooring when embarking upon any building project since if this was not planned correctly, everything else would fail.
Megan Bürge of Paper Space Design in Craighall Park will be using the ever-popular Belgotex Duraturf on the floor of the patio she’ll be creating in the Belgotex Trend House.
“We’re going for aqua/teal colours on the wall from Plascon and soft, easy seating with fabrics from Home Fabrics and Black Fabrics. The idea is to create an outside space that is as cosy and comfortable as an inside room,” she said.
Megan said that clients had become a lot more adventurous when it came to flooring and this made her job more interesting.
“I think it has a lot to do with the fact that the decision makers are a lot younger than they used to be, they’re leaving a lot of the decision-making to the designers and they’re looking for something that’s going to make the work space a happy place and thereby get productive employees.”
She said the hardiness and longevity of vinyl tiles meant this is by far the most popular flooring option at the moment.
“Laminate is simply so high maintenance. These wood-look vinyls are beautiful to look at, soft and warm underfoot and offer unbelievable hardiness.”
Sian Steyn, General Manager of the Decorex SA Portfolio, said the success of the Belgotex Trend House at both Decorex Durban and Cape Town was evidence of a growing interest in flooring options on the part of the consumer and trade visitors. Innovation in all aspects of flooring meant that it was more important than ever to communicate the options available in a practical and interactive fashion.
Visit www.belgotex.co.za for more inspiration.