IAB SA announces 2018 Digital Summit speaker line-up @iab_sa

As judging continues in the hotly contested 2018 Bookmark Awards, the IAB SA has announced the provisional speaker line up for the annual IAB SA Digital Summit, which takes places on 1 March this year.

In keeping with the Summit’s theme of exploring the power of digital, this year’s talks center on transition – for the industry, the legislation and regulation that governs it, the technology that drives it, and the people who create and consume the industry’s wares.

MyNoot and Clock Education CEO Musa Kalenga will explore the intersection of humanity and technology and challenge marketers to ‘act like a human and think like a brand’. Head of Marketing for IBM Watson Customer Engagement Business Unit in Middle East & Africa Heba Sayed will share a perspective on the evolution of the marketing and media function, with a focus on the future of these roles and the role technology, especially AI, plays in shaping the future of these professions.

Carmen Murray, founder of Boo-Yah! and host on the WITEE Chatterbots Show is unpacking mobile as a catalyst and enabler of the connected marketer and exploring the trends that will drive excellent strategies this year.

On the regulatory front, Novcon CEO and consumer law specialist Elizabeth de Stadler will address the impact of the Protection of Personal Information Act (POPI) on digital marketing, specifically the challenges and opportunities around data analytics, profiling and direct marketing.

Also touching on data analytics is Accenture Digital MD Wayne Hull, who is talking about experience, powered by data and design, as the new battleground and why our attention as business and brands needs to be on creating extraordinary experiences in the digital and physical spaces.

IAB SA chair Josephine Buys will open the Summit with a short introduction. Buys says that she is very excited about this year’s topics and speakers. “The industry is at a turning point for harnessing the power of digital and the IAB SA is well-positioned to lead this transition into a new age for media,” she says.

IAB SA will be making further announcements on the rest of the speaker line-up in the run up to the event. “Keep an eye out on www.iabdigitalsummit.co.za and @iab_sa for more announcements,” says Buys.

The IAB Digital Summit and Bookmark Awards are made possible thanks to the generous support of our sponsors – (Platinum) Accenture Interactive, Gumtree, DSTV Media Sales, (Supporting Partners) Bizcommunity, CZU Studio, eNCA, Endcode, Meltwater, Novcon, Vodacom.

Visit www.iabdigitalsummit.co.za.

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