ChamberlainBell.com Website Design 101: Make It look spectacular, Google friendly & affordable @Chamberlainbizz

ChamberlainBell.com Website Design 101: Make It look spectacular, Google friendly & affordable @Chamberlainbizz

Website design has become an added-value service that Chamberlain-Bell offers its clients. Here’s a portfolio of some of our clients’ websites.

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It wasn’t our intention to create websites but most of our clients who consulted us had terrible websites that were visually unappealing, didn’t use the correct keywords for SEO and weren’t configured to include Google Analytics or social media sharing icons. These may seem unimportant if you don’t understand website design but you’re wasting your time and money developing a website that doesn’t include them. Some designers don’t add them because it’s too much work, charging you for them would make them seem expensive or you didn’t know to ask them about it.

Chamberlain-Bell specialises in online marketing so we couldn’t in good conscience market our clients online unless they had a great website to market. Your website is the anchor of all your online marketing efforts. You will pay for Google Adwords to bring visitors to your site but you need a great website that keeps them there. Your visitors will share your details if you provide them with the convenient social media sharing tools. Most importantly, your customers will take you more seriously if they see that you took your website development seriously.

The first step for any company would be to create a website so that your customers can find you online. It’s a natural progression in your marketing strategy that sounds fun until you discover that it’s not the exciting creative process that you envisioned but a technical development that you don’t understand. And you’re paying for the privilege of having a website designer talk over your head without explaining the technical jargon in plain English. Or any other language known to mankind.

Getting your company’s website online is an essential marketing tool but it’s not a business goal to have an website online when it’s actually just part of your marketing function to attract new customers. Website design can become overly complicated and surprisingly expensive and there’s no guarantee it’s going to generate new business. Rather save your time and money and invest in a website template that can be customised to support your marketing objectives, integrate it with an online marketing strategy that really generates new business so that you can focus on the people who are really interested in doing business with you.

Website design is a whole new language involving HTML, CSS, HTTP, RSS and SEO. It is complicated but we can simplify it for you so that you can launch your website online effortlessly and efficiently. We’re going to customise an existing website template in your company colours including any visual and editorial materials you supply. We’ll research the optimum SEO keywords and incorporate them into your website. Upon your approval, we’ll even upload and host your website. Admittedly, it’s not a designer website, but it is made to measure. It’s effortless and affordable.

The visual appeal of your website is important to convey a professional image but your editorial content and search engine optimisation (SEO) are equally important for search engines to find your website online. You can save money on visual design by using a website template but more importantly remember to budget for search engine optimisation, PPC online advertising and social media marketing. If your goal is to establish your online profile to attract new business. If you want an affordable website with a polished design that reflects your company’s identity, highlighting your products and services with your contact details then we can get you online with a minimum of delay.

Social media is the most cost-efficient way of marketing your business.

Social media is the ideal platform for small businesses but even multinational corporations are reducing their marketing budgets because social media marketing can yield better results at a fraction of the price. Obviously, companies are investing more time and money into their social media campaigns to increase their market share. It’s not rocket science but it’s not effortless either, which where a social media strategist can create the best social media marketing strategy that suits your business and your budget.

Social media is about people connecting online through their preferred social networks. The most popular social media networks include Facebook, Twitter, Linkedin and Pinterest, but social media can also include blogs and forums; while the more aggressive commercial strategies can include online advertising and email marketing.

Social media is a great marketing tool that businesses are using to leverage their online exposure. Unfortunately, the online community is not allowing you to enter their social space to sell your products, so your strategy better not be another sales pitch as much as it is an opportunity for you to engage people with your brand.

A social media consultant can assist you with a quantifiable online marketing strategy but you should consider what your expectations are before engaging their services.

Myth: Social media is the most effective online marketing tool, and it’s free!

Fact: Social media is about building relationships with people but it’s not free marketing, because it’s neither marketing nor free but it can increase profits.

Opinion: As people become more discerning expect your social media strategy to become more demanding, not easier.

Unless you’re online you don’t exist, because social media is online, it’s time you got online. Social media marketing allows you to market yourself locally or internationally. It doesn’t matter if you’re marketing a guest house to South Africa or cat litter in Vereeniging.

Companies are outsourcing their social media marketing because they don’t have the resources to manage them to their full potential. This is when they contact me; either to initiate, direct or manage their social media marketing, because they know that irrespective of their location I am always available online.

An integrated social media marketing service is my specialty. If you’re new to social media then I can create all your social media platforms, integrate them with each other for maximum effect before handing them over to you. I offer complete start-up packages and ongoing management solutions. Social media is a scientific marketing solution that delivers results- contact me about the results you want.

SOCIAL MEDIA TRAINING & CONSULTING
I’m passionate about training and consulting it empowers people to take responsibility for their own social media marketing campaigns, but if your time is limited or you’re not really that interested then I will do it for you, but if you want customised training or a just second opinion then you are welcome to contact me. I’m available for South African engagements and international consultations online.

PAY PER CLICKS (PPC) ADVERTISING
The most cost-efficient online advertising solution is a Pay Per Click (PPC) advertising campaign that’s targeted at the people already interested in your products and services. It’s great if you want to advertise to the whole world but if you’re only selling cat litter in Vereeniging- then lets keep it local. This is where social media and search engine optimisation become really exciting and profitable.

SEARCH ENGINE OPTIMISATION (SEO) & COPYWRITING
You want search engines to find your business online before they find the competition. There are many search engines available but let’s focus on Google, which accounts for 70% of all online searches. Google likes crisp, relevant editorial content, without being spammy, to present to it’s users. Want to know what Google wants or someone to write it for you? I’m a writer first, salesperson too. Google me!

NEWSLETTERS & EMAIL MARKETING CAMPAIGNS
If content is king then email is queen. Email is definitely queen! I am such an advocate of emarketing that you would think I invented it but I am also morally opposed to spamming. There isn’t a better way to connect with your clients on a personal level. If you want to create effective email marketing campaigns that drive sales without a being blacklisted as a spammer then you’re welcome to email me today. Or you could just call me.

ADVANCED MEASUREMENT, METRICS, ANALYTICS & SKILLS
You can fire your social media strategist if they tell you that social media is all about ‘likes’ and getting people to follow you. Sure, we all like to be liked but in business we all like to make money. Which would you prefer: 100 people that ‘like’ you or 10 people that buy from you? Money makes make the world go round, and metrics do too. Let me show you how!

If your business needs a website that is spectacular, Google friendly & affordable , contact us at ChamberlainBell.com or tweet @Chamberlainbizz

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