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Scottish Leader Original: History & Tasting Notes #WhiskyJoziStyle @ScottishLeader

SCOTTISH LEADER ORIGINAL COMPANY: Burn Stewart Distillers, Distell TYPE: Blended Scotch REGION: Scotland AGE WHEN BOTTLED: Minimum 3 years STRENGTH: 43% abv HISTORY Scottish Leader, one of the world’s favourite blended Scotch whiskies, sold in 60 countries, revitalised with a new look and an enhanced recipe for what is now positioned as Scottish Leader Original […]

Scottish Leader defies market to soar in South Africa #WhiskyJoziStyle @ScottishLeader

Since unveiling its new look and enhanced blends last December, Scottish Leader has seen double digit volume growth in South Africa, the second biggest market for the brand globally. This is despite the decline of the Scottish whisky category in the country. South Africa was chosen as the debut market for the refreshed offering with […]

Scottish Leader whisky stands tall & proud #WhiskyJoziStyle @ScottishLeader

SCOTTISH LEADER STANDS TALL AND PROUD Scottish Leader, one of the world’s favourite blended Scotch whiskies, sold in 60 countries, has revitalised with a new look, an enhanced recipe with an increased single malt content, for what is now positioned as Scottish Leader Original, and the introduction of an additional, very premium blend called Scottish […]

MASTER DISTILLER: IAN MACMILLAN #WhiskyJoziStyle @ScottishLeader

Ian MacMillan is the master distiller and blender of internationally award-winning Scotch whiskies including Scottish Leader, Black Bottle and the Bunnahabhain range of single malts. Ian began his apprenticeship in 1973 at the Highland single malt distillery Glengoyne where he gained experience in cask handling, filling, warehousing, mashing and distilling. From 1973 to 1983 he […]

Scottish Leader Original: A master in it’s category at global Scotch Whisky Masters 2015

The revamped Scottish Leader whisky brand is starting to see the benefits of its reformulated Scottish Leader Original recipe. The blended whisky that sells in more than 60 countries has just been declared a master in its category at the recent Global Scotch Whisky Masters competition in the UK. We’re always thrilled when our whiskies […]

Scottish Leader ‘NEW PERSPECTIVE’ global ad shot in South Africa #WhiskyJoziStyle @ScottishLeader #NewLeader #Whisky #Advertising

SCOTTISH LEADER ‘A NEW PERSPECTIVE’ GLOBAL AD SHOT IN SOUTH AFRICA Best-selling whisky brand, Scottish Leader, is entrenching its new-look and enhanced blends with a world-wide advertising campaign shot on location in Cape Town, South Africa. The campaign was conceived by global creative agency TBWA, with accomplished director Kevin Fitzgerald* and seasoned creative director Carl […]

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