SOCIAL MEDIA TRAINING & CONSULTING
I’m passionate about training and consulting it empowers people to take responsibility for their own social media marketing campaigns, but if your time is limited or you’re not really that interested then I will do it for you, but if you want customised training or a just second opinion then you are welcome to contact me. I’m available for South African engagements and international consultations online.
PAY PER CLICKS (PPC) ADVERTISING
The most cost-efficient online advertising solution is a Pay Per Click (PPC) advertising campaign that’s targeted at the people already interested in your products and services. It’s great if you want to advertise to the whole world but if you’re only selling cat litter in Vereeniging- then lets keep it local. This is where social media and search engine optimisation become really exciting and profitable.
SEARCH ENGINE OPTIMISATION (SEO) & COPYWRITING
You want search engines to find your business online before they find the competition. There are many search engines available but let’s focus on Google, which accounts for 70% of all online searches. Google likes crisp, relevant editorial content, without being spammy, to present to it’s users. Want to know what Google wants or someone to write it for you? I’m a writer first, salesperson too. Google me!
NEWSLETTERS & EMAIL MARKETING CAMPAIGNS
If content is king then email is queen. Email is definitely queen! I am such an advocate of emarketing that you would think I invented it but I am also morally opposed to spamming. There isn’t a better way to connect with your clients on a personal level. If you want to create effective email marketing campaigns that drive sales without a being blacklisted as a spammer then you’re welcome to email me today. Or you could just call me.
ADVANCED MEASUREMENT, METRICS, ANALYTICS & SKILLS
You can fire your social media strategist if they tell you that social media is all about ‘likes’ and getting people to follow you. Sure, we all like to be liked but in business we all like to make money. Which would you prefer: 100 people that ‘like’ you or 10 people that buy from you? Money makes make the world go round, and metrics do too. Let me show you how!