Rekorderlig’s premium fruit cider launches in South Africa

The beautifully Swedish, sophisticated, trendy, new generation cider lands on SA shores!

25 September 2014 – Tired of the usual apple based ciders? Well imagine a cider that is trendy and sophisticated, one that offers clean contemporary flavours, while still encapsulating the light, refreshing sensation of the traditional apple cider – yet bringing through a fundamental flavour difference. Well, imagine no more! As of today, Rekorderlig, a premium Swedish cider brand is available to South African consumers.

“An award winning brand internationally, Rekorderlig is the perfect drink for those consumer’s who appreciate the finer things in life,” says Ross Young, Regional Director for Rekorderlig South Africa. “The brand offers consumers a way in which to experience a cider like never before – served in its very own iconic glass with a combination of fruits, this drink is the perfect serve!”

Rekorderlig is unlike any other cider offered within the South African market. In fact, the history of brewing alcoholic ciders has always relied on the humble flavours of the good old fashioned apple however, from its organic and humble roots, this beautifully Swedish cider is blended with succulent pears and infused with the freshest fruit combinations.

Brewed by fourth generation Swedish brewer, Abro Bryggeri, Rekorderlig is now available in South Africa in 3 delicious flavours including: Strawberry-Lime, Pear and Wild Berries. The cider comes in a 500ml bottle, has a 4.5% alcohol content and will retail for approximately R48 It will be available nationally in leading, high-end, trendy bars and restaurants. Key to note however, is that given its size, this cider can be shared between two people comfortably – lift, sip and enjoy!

Furthermore, for consumers who want to buy them by the case – to stock up for the hot summer’s days ahead – they will be available nationally through selected outlets, at leading bottle store chains including: Liquor City, Makro, Spar Tops, etc at a recommended retail price of R485 for a case of 15 (For a full list of available outlets, please email candice@orangeink.co.za)

“We believe that our flavour differentiator, and the fact that consumer’s get to enjoy this drink with a friend, is set to change the way people enjoy ciders, to bring forth a new generation of cider enjoyment – to up the ante if you may,” continues Ross.

Rekorderlig is distributed to 12 countries with an award winning status in a number of markets including the UK and Australia – the brand is partnered globally by Chilli Marketing. Locally Rekorderlig is being distributed by Kreate Brands.

“To date, we have tested the product out in more than 5 restaurants, ahead of our official launch to market (Anti Est, Social on Main and Full Stop in Johannesburg, The Thirsty Scarecrow in Cape Town and Buena Vista in Durbanville) and have had a phenomenal uptake so far. As a result of this, we believe we have tapped into a gap in the South African consumer market by offering the consumer a fun, trendy cider – with great fruit flavours. We look forward to witnessing the uptake of the brand locally into the coming months!” concludes Ross.

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