MARTELL COGNAC BRINGS THE SPIRIT OF FRENCH ‘ART DE VIVRE’ TO SOUTH AFRICA
Thinking of what to get Dad, or yourself, for Father’s Day?
Martell Cognac suggests you consider either their Caractère, Noblige, Martell XO or Cordon Bleu Cognacs. Maybe even get one of each!
2015 marked the 300th anniversary of the world’s oldest great cognac house – Martell. It was also the year that this iconic brand launched its cognac expertise in South Africa for the first time.
Martell Cognac’s exclusive anniversary event at the Palace of Versailles on May 21st 2015 transformed its 300 year history into a vibrant and festive celebration, with every moment turned into an extraordinary pleasure; a fitting experience for a brand that is steeped in the culture of refinement and expertise, inherited from the French Art de Vivre movement. Among the 300 VIP guests were the likes of Martell ambassador, actress Diane Kruger; Solange Knowles; Olivia Palermo and Naomie Harris. The multi-sensory journey transported guests into the illustrious history of the brand, and included a fully immersive gastronomic experience and a tasting of Martell’s rare new blend, Martell Premier Voyage to round off the meal.
Martell’s 300th anniversary underpinned its continued journey to even greater success; a journey that saw Martell Cognac enter the South African market.Martell’s founder, Jean Martell’s motto was “make of your duty a pleasure and of your pleasure a duty”; so it is only appropriate that South African cognac lovers’ first experience of Martell be an indulgent one. ‘1715 by Martell Cognac’ heralded the iconic brand’s launch in South Africa – a concept bar in Sandton where the public were invited to savour life’s true pleasures – spectacular design, fine cuisine, great entertainment, good company and of course, the exquisite Martell Cognac.
Did You Know?
Available at major retailers across the country, the Martell Cognac product range includes Caractère, Noblige, Martell XO and Cordon Bleu.
Martell XO is a powerful symbol of inspiration – combining the elegance of the Borderies with the power of the Grande Champagne.
Cordon Bleu was created to be served in the finest luxury establishments, and its legendary taste is recognized by some of the most iconic personalities of the 20th century.
Noblige is a superbly stylish cognac that reflects a certain maturity and independence, and is intended for those with a more contemporary taste in style.
The final cognac in this distinguished foursome is Caractère, a cognac dedicated to true “men of character” – authentic, refined and confident in every dimension of their lives. It is a delicious and versatile drink that can be enjoyed neat, on the rocks or in a cocktail. While each varietal has its own distinct character, all four bear the expertise of the House in crafting the finest cognacs.
Martell’s heritage dates back to the 18th Century, when Jean Martell, a native of Jersey founded the company in 1715, making Martell the oldest of the great cognac houses. Since 1715 Martell has produced, exported and marketed cognacs whose quality is recognised worldwide. The hallmark of the house of Martell can be summarised in three key terms: elegance, complexity and balance. Martell Cognac was founded at the height of the French Art de Vivre movement; a period of time in which gastronomy, tasting and craftsmanship were all celebrated and enjoyed with style. As such, these became the three pillars of the Martell House and are the three core areas which still remain intrinsic to Martell’s vision today. Martell’s key markets include Asia (China, Duty Free, Malaysia, Vietnam, Singapore, Taiwan) United Kingdom, United States, Mexico, and Russia. The vast portfolio of cognacs include VS, Caractère, Distinction, VSOP, Noblige, Cordon Bleu, XO, Chanteloup Perspective, Creation Grand Extra, Cohiba and L’Or de Jean Martell.
Martell: A Patron of Versailles
Since 2007, the Martell House has been a patron of the Château de Versailles, the cradle of French craftsmanship and epitome of French Art de Vivre, a way of living that was fully developed by Louis XIV. Martell has and continues to support with vital restoration projects within the Palace including the restoration of the painted decor of The Queen’s Grand Couvert Antechamber in 2009; the restoration of The Salon de l’Abondance in 2012; and most recently the restoration of The Antichambre du Roi – a room dedicated to the King’s Suppers – in 2014. With this patronage, Martell has played an active role in preserving one of the world’s unique architectural treasures ensuring French Art de Vivre lives on and is able to be experienced by generations to come.
DownloadMartell Caractere Tasting Notes