HANNON are introducing their amazing new skin care range to the public, after 11 years in the making. Here to answer all your questions is Hannon Bothma himself…
What made you decide to launch a skin care range?
For someone like me who has dedicated my life to making people feel better about themselves through trying to inspire them to look their best; the ageing process was always a fascination – almost a challenge if you will. I believe that in order to look your best for your age greatly depends on the quality of your skin. It is never too late to start addressing the signs of visible ageing, but the younger you start, the better your results when you’re older. A skin care range that helps to reduce the visible signs of ageing and which slows down the speed with which we age, therefore was a natural extension of our trusted HANNON brand. Clients are using and buying our HANNON hair care and make-up products over and over again because they work and because they offer great value for money. HANNON SKIN CARE with our patented active ingredient, Moist 24, is now finally ready and available. I believe our salons will find this range very exciting to work with and that clients who are expecting great results will be equally impressed.
Who is this skin care range for?
HANNON SKIN CARE was developed for everyone who wants to look his or her best for their specific age. Men and women with active lifestyles and busy schedules, who are constantly exposed to changing environments and extreme climatic challenges – as we all know too well living in South Africa. For individuals where an easy, effective and affordable skin care routine is not negotiable.
How has the skin care range been developed?
HANNON Skin Care was developed over a period of eleven years in association with leading cosmetic and chemistry engineers from both the University of the North-West and the University of South Africa, as well as a selected group of beauty therapists. I personally selected beauty therapists from the different climate regions in South Africa to use and test our laboratory samples on themselves as well as their clients. According to their feedback and recommendations, our laboratory samples were adjusted and often reformulated until 11 years later, all the products carried their stamp of approval. During this development stage the samples were used and tested on individuals with a range of skin sensitivities. Until now, no reports of irritation to these products have been reported.
How does the anatomy of the skin relate to skin care?
Before I introduce each of these skin care products to you, it is important to understand how the anatomy of the skin works and how our active ingredient, Moist 24, impacts on the condition of the skin.
Our skin consists of three main layers: the upper epidermis, the middle dermis and the hypodermis (which forms part of our muscle fibres). The layer that we can manipulate with Moist 24 is the epidermis. The section of the epidermis which is responsible for the constant regeneration of new cells, is the basal layer (the maternity ward of the skin). The active ingredients of HANNON SKIN CARE can easily penetrate to this layer. In the basal layer we find the oil glands (sebatious glands) at the bottom of the hair follicle. The function of the seabatious glands is to produce sebum that will be excreted through the hair follicle to the surface of the skin.
Sebum is a waxy liquid that keeps the skin supple and prevents moisture loss. As we age our sebatious glands produce less sebum and a dryer skin texture is almost unavoidable. During puberty – and because of hormonal changes – sebum becomes thicker and sticky in texture. It cannot move up the follicle as easily, and to top it all, when it is finally exposed to oxygen on the surface of the skin, it changes colour and becomes hard – forming a little black plug in the follicle which we call a blackhead or a comedone. With the follicle now blocked with this little black plug, it forms inflammation which we call a pimple. An uncontrollable breakout of pimples is what we call acne. Acne which occurs during puberty is called acne vulgaris and when this condition occurs later in life it is called acne rosacea. Both acne vulgaris and acne rosacea are formed and caused in the same way. It is also treated in exactly the same way.
We also find the skin’s sweat glands situated in the basal layer. The function of the sweat glands is to regulate our body temperature. It is also through our sweat glands that we lose moisture. So, someone who lives in a drier climate will lose more moisture than someone living in a more humid climate. Therefore one’s skin will become drier in drier climate.
Melanocytes are also found in the basal layer. These organs are responsible for the colour of our skin. When our skin is exposed to UV light, melanocytes are stimulated and produce a dark pigment called melanin. The function of melanin is to protect our skin against UV radiation – it is our body’s natural sunblock. When the skin is unprotected and exposed to the sun during longer periods, melanocytes become over stimulated and produce an abundance of melanin. Melanin has the tendency to group together in clumps and form melanosomes. Melanosomes are the visible darkened areas on the skin which we call hyperpigmentation.
The basal layer as well as the rest of the epidermis consists of skin cells filled with a gel-like liquid called cytoplasm. Cytoplasm gives each cell and eventually the skin a plumped appearance. Cytoplasm is also responsible for the production of new cells during a process called, cell division. We experience the benefits of cell division every day in our lives when we witness how scars and bruises heal. Dead and damaged skin cells are replaced with young and healthy cells.
Cell division can only happen when a cell contains enough cytoplasm. When a cell however, is filled to maximum capacity, more than cell division occurs. The cell creates an enzyme which promotes collagen synthesis. Collagen is the mass between all the cells of the skin which is responsible for elasticity. We can therefore understand that cytoplasm is the most important component of the skin – key to these rejuvenating processes. We therefore call cytoplasm our “youth juice”.
During the process of cell division which originates from the basal layer, the older cells are systematically pushed to the surface of the skin. As they approach the surface, they become drier and start to keratinise on the surface of the skin (in a cuticle layer that consist of cuticle scales). The top layer of the skin (just underneath the cuticle scales) is called the stratum corneum. The stratum corneum is connected to the living skin cells and is therefore not dead. It is also saturated in sebum and perspiration which is slightly acidic. If you lick your skin you will taste that it has a slightly sour taste. The pH of the skin is 5.5. The stratum corneum acts like the skin’s own ecosystem only allowing the penetration of active ingredients that measure 5.5 on the pH scale. This is why the stratum corneum is often referred to as the acid mantle. This acid mantle can easily be damaged. Once damaged it will never heal and that area of the skin will always be sensitive.
The process whereby a new cell is made, eventually lands on the skin’s surface and becomes a dead cuticle scale takes approximately 50 days. On younger children it can be as fast as 28 days. We can therefore understand that results with a new skin care product will only start showing after about 28 days. With HANNON SKIN CARE, the results are almost immediate and therefore it is time that I introduce you to our patented active ingredient, MOIST 24.
What is Moist 24 and how does it work?
If we’re lucky we’ll all grow old one day. However none of us want to look old. As we age, the cells of our skin produce less “youth juice”. In other words, each skin cell starts losing its fullness and becomes deflated like a balloon for example. When this happens, natural cell division and the production of collagen fibres also slow down. As a result, the skin starts losing its firmness and begins to hang loose. Not even modern science can stop the ageing process, but thanks to an active ingredient, Moist 24, HANNON SKIN CARE can slow down the process of aging and reverse the visible signs of aging considerably.
Moist 24 (an extract from the roots of a plant, Imperata Cyllindrica) is a potassium rich concentration which is highly absorbent through the epidermis. As soon as it penetrates the skin, the result is the instant production of our “youth juice” (cytoplasm), which once again plumps up the skin cells. This in turn starts to stimulate cell division and increased collagen synthesis again. When all this happens, we can say that the visible signs of ageing are being reversed. The greatest benefit of Moist 24 is that clinical studies proved that this active ingredient stays active and keeps on working for a full 24 hour cycle – even after you’ve cleansed your skin. As a result, the cycle of the skin stays stimulated and active.
For more information, contact Hannon.co.za