THE Glenlivet Whisky and leading African luxury menswear design house Xipixi by António Macheve Jr, have partnered to present a spectacular evening of fashion that is set to be THE original fashion event of the year. It takes place at The Mustang Room in Johannesburg on November 24.
Xipixi by António Macheve Jr. celebrates African heritage with its world-renowned bespoke tailoring for distinguished gentlemen. The Xipixi fashion range has been shown internationally at Oxford Town Hall in the UK, and regularly participates in Mercedes Benz Fashion Week and South African Fashion Week. The brand is widely known for its original bow-ties, which have been worn and endorsed by A-list celebrities in Hollywood during the annual Emmy Awards.
As with THE Glenlivet, which has earned its standing as THE Original among Speyside single malts – Xipixi by António Macheve Jr. has earned a global reputation for its unique and original tailoring created for the discerning gentleman. Looking good and finding your own unique dress style is the essence of originality. THE Glenlivet Whisky epitomises this ethos and every element of THE Original Fashion Experience will reflect the inherent excellence of true originals.
Eugene Lenford | THE Glenlivet Brand Manager
Reflecting on the collaboration, António Macheve Jr, Creative Director and Founder of Xipixi, says, “Xipixi and THE Glenlivet Whisky share many great values. This is an association between two leading brands that epitomize excellence, great heritage and craftsmanship. Both are true originals, and are united by their fearless pursuit of doing things differently and carving new roads. We both work to encapsulate the invitation for gentlemen to seek out their own originality and to express it. “I look forward to stepping up with THE Glenlivet at what will be a very special occasion.”
Guests will be treated to up-close interaction with both the Xipixi collection and the spectacular production, against a backdrop of uber-design, fine whisky, delectable canapés and top quality jazz. They’ll get first sight of the new Xipixi creations and will participate in a truly original experience – one where every element is designed to enhance their sense of pleasure.
The exclusive guest list comprises the who’s-who of Johannesburg’s social set, including top tier fashion, lifestyle and media influencers and well-known celebrities and business people. MC for the evening is none other than actress and model Sinazo Yolwa, who is also one of the country’s most popular television presenters.
No stranger to greatness, THE Glenlivet Whisky has been the original single malt since the earliest days of Scotch whisky when founder George Smith sought never to settle for anything less than excellence. Seeing his success, many of his neighbouring distilleries tried to add Glenlivet to their name, but Smith took action and laid the foundations for the incomparable whisky we know today. This triumph has established THE Glenlivet as THE original Speyside single malt.
THE Original Fashion Experience is the first in THE Glenlivet Original Series – a premium series of events that THE Glenlivet will present over the next five months.