Fraser Carey claims opposite personality types in business

Fraser Carey, who heads up the Success Principles seminars at the School of Etiquette in South Africa proves to corporate teams utilising his workshops that they need a full deck of cards as a team to succeed in business.

“We tend to employ staff because we seem alike in most ways, which we deem to result in good business. Whilst we obviously need members of a business team to get along, we do need opposites to create a balance in the business arena,” he says.

At the start of his ‘house of cards’ game in his seminars, most attendees disagree, often vehemently; however, once he has run through all the necessary scenarios unfolding in his game of poker, delegates start to recognise the logic of it all, which makes this a most rewarding exercise, one of so many, during his enlightening talks to pave the way to success for attendees.

The School of Etiquette assists students, the unemployed, personnel, diplomats and leaders of states – and their spouses – in becoming successful individuals as well as tenacious team members.

Says Courtenay Carey, CEO of The South African School of Etiquette:

“A high self-esteem is necessary to take on a new job or to execute entrepreneurial skills. Without self-esteem and self-belief, you will not be risk inclined which is a prerequisite in business today. South Africa has an entrepreneurial intent of 14%, this is indirectly a reflection of our country’s self-esteem.

“Often we employ people most like us, we like people who are like us. This brings in one challenge: is not always another ‘me’ that we need to complement the workplace but rather the person that will balance our skills. If I am a creative, my partner should be an implementor. I can create ideas but there needs to be someone who follows up on these ideas and puts them into action

“‘Early to rise, early to advertise,’ was a constant message from a former employer of mine and I’m grateful for this valuable lesson as WE are our own representatives and if we perceive ourselves as the stuff success is made of, we will reflect that message to our employers, employees and colleagues. Again, this comes back to self-esteem. At the School of Etiquette we empower our clients to become their own best brand-managers.”

“Failure is a certainty in all spheres of our lives and should thus be re-worded as ‘feedback’. One should remember not to throw the baby out with the bath water, if something doesn’t go to plan, re-assess the situation; where it went wrong and what should be done to avoid this the next time. Failure = Feedback full stop; this is part of our mantra at the School of Etiquette.

“I just love my job as the attendees we get at our courses cannot be type-cast – each and every attendee is unique, which makes for interesting scenarios of ‘moulding’ people and helping them become the best in their field, whilst assisting them in becoming well-rounded, confident human beings.”

Recent attendees include:

One of the many interesting groups attending seminars at the School of Etiquette has been a leading aviation company wanting to up their game by educating front-line staff to improve their customer services and acquire the skills of welcoming clients in a warm and sophisticated manner. Courtenay shared her image consulting skills by training staff in taking pride in their uniforms, assisting them in choosing the design suitable for each individual’s shape, a professional make-up course, over and above assisting the team to refine their brand at every point of contact with potential, new as well as existing customers. “If we look professional, we feel professional,” she says and the group executives report a tangible improvement in staff self-esteem and service, reflecting on their now fast increasing customer base. Finishing School for Adults with the added advantage of Image Consulting were the two courses incorporated in this particular training seminar.

The PR team of a leading legal firm recently attended the Workplace Happiness and also the Success Principles courses. They discovered why Workplace Happiness is important, what it is, what the benefits are and how to attain a happy workplace.

Says Fraser Carey, “research has shown that in a happy workplace productivity, creativity and profit all increase – by as much as 300% – and this in addition to better sales, customer relations, staff retention and many other benefits.

“Attending the Success Principles course is perhaps the most important course they will ever attend. People wander through life, swept here and there by the tides of life and become victims of circumstance. In this course they will learn how to formulate their goals and a step-by-step process to achieve them – how to get from where they are to where they want to be! The transformational effects of this course are extraordinary with delegates reporting how life-changing the course has been.”

Accolades from recent attendees include:

“I am a Top 100 Companies businessman and had I attended seminars at The School of Etiquette at a younger age, I would have been a retired billionaire by age 39,” says a leading businessman who recently attended seminars offered by the School of Etiquette in Sandhurst, Johannesburg.

“My daughter wanted to attend seminars at The School of Etiquette as she’d seen an editorial on the school and felt her attending a course to refine her people skills further would assist her in her business career since she graduated from university,” says this prominent international business leader with his origins in Africa.

“I accompanied her to Johannesburg, South Africa, where we had also reserved accommodation at the French-inspired Le Chatelat Residence, which is home to the School of Etiquette,” he continues.

He states his daughter being so impressed with the course she was attending, she decided to prolong her visit by attending a further seminar: Adult Finishing School. This resulted in her father deciding to join her. “I particularly enjoyed the areas on social intelligence, deportment, tea etiquette and cigar and cognac training,” he says.

“Every employee, employer, executive, diplomat and president should attend these seminars as they would benefit enormously. Our experience was the value of the seminars far outweighed the cost of attending the School of Etiquette’s courses,” he concludes.

According to a study done by Dress for Success guru John Malloy, 99% of executives said that social skills were prerequisites for succeeding in business and social life.

Eating is not an executive skill… but it is especially hard to imagine why anyone negotiating a rise to the top would consider it possible to skip mastering these very simple requirements… what else did they skip? – Fortune 500 CEO

Workshops and services offered by the School of Etiquette include:

Corporate: Course dates from mid-2014:

Outshine the Competition: July 9; August 14; Sept 11+24; Oct 8; Nov 6+19.

How to Succeed in the International Arena: July 8+31; Aug 13; Sept 9+23; Oct7; Nov 5+18.

Success and Peak Performance

Dine Like A Diplomat Aug 1; Sept 25; Oct 9.

Happiness in the Workplace

International Briefings

Protocol Officer July 30; Sept 17; Nov 20.

Preparing for Working World and Interviews


Finishing School for Adults – 3-day seminar: July 11-13; Aug 29-31; Oct 10-12; Nov 14-15.

Finishing School for Teens

How to be a Gentleman

Image Consulting


The Art of Dining

Family or One-on-one Tutorials

Contact the South African School of Etiquette at: phone: 083 562 8226; fax 011 883 1676; email: info@etischool.co.za; www.etischool.co.za; Facebook: The School of Etiquette; Twitter: @schoolofetiquet; Le Châtelat, 60 Cleveland Rd, Sandhurst, Sandton (South Africa).

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