Introducing Brett Robson, well-known South African fashion blogger turned fashion designer of her first collection ‘BRETT ROBSON’ With her fashion blog, Fashion by Brett Robson being influential in the fashion industry and gaining followers from all over South Africa and parts of Africa, the Durban-based fashion blogger is set to make an exciting introduction into the fashion scene in 2015 as she launches her first clothing line and online shop this May.
My style is not set in stone. One day I am urban chic. The next day I am more formal and dressy. But no matter what I wear, I feel I add my own “vibe” to it.
The ready to wear collection that Brett has put together was inspired by some of the top trends of 2015 such as fringing, joggers and neoprene fabrication. The ‘slick jogger’ is one of her favourite pieces in this collection. Brett combines the jogger look with another hot trend, leatherette, and created a piece that she fell in love with.
Brett has been involved in every process of putting this collection together, sourcing fabrics from overseas suppliers, production, garment technology, web development and sales. This project has been in the making since August 2014. A huge challenge for her throughout this time was having to find balance between being a fashion blogger, her career and now having to make time for this new venture.
I love a saucy short hem and a hint of sex appeal in everything I wear.
Creating garments is not as simple as having a sketch and wanting that to be made into an actual garment. There are many steps in between. While this collection will be available at various stockists, Brett has used her online experience and business savvy to open an online shop where the entire collection will be available. Opening the online shop was not on the cards initially, but as the project progressed, it seemed like a natural part of the process.
Brett studied fashion design and now works as a designer/merchandiser in the South African clothing industry. Her job has provided her with the unique opportunity to understand how the world of clothing works and how to go about starting her own clothing line, which has always been an ambition of hers. Thus the first collection, self-titled ‘Brett Robson’ was created.
Brett started blogging in 2010 as a hobby after quitting her first job out of college. It started as a general fashion blog but quickly progressed into a personal style blog after she saw how many people were interested in what she was wearing.
Brett finds herself in a very unique position, being a fashion blogger and a clothing designer by profession; she definitely has enough experience to be a very successful designer. Her following on her fashion blog will aid her in exposing this collection to potential customers and being a fashion blogger she already has the support of other fashion bloggers in the industry. Brett Robson is a name that is already known in the fashion industry but she has just taken her brand to the next level!
Brett online store is officially open www.shopbrettrobson.com