In today’s exciting and ever expanding digital space, the popularity of websites depends not only on informative content, but on striking and uplifting aesthetics too. Captivating images, easy-to-navigate design as well as current and interesting advice equals a user-friendly site that captures users attention and keeps them coming back for more.
BAKERS® brands have been delighting South Africans for generations, loved by kids, grown-ups and grandparents alike … because for over 165 years, they’ve been made with the finest ingredients and packed full of BAKERS® magic.
“BAKERS® iconic biscuit brands have such a strong baking element – and heritage – linked to them,” says senior brand manager of BAKERS® Sweet Biscuits, Lauren Burmeister. “And, so our newly updated website, incorporating both sweet and savoury BAKERS® biscuit brands, needed to be a real user-friendly hub for consumers to find the best BAKERS® recipes to make, share and enjoy.”
These star ingredients can be used in a hundred different ways for a thousand different occasions, from simple biscuit bases to the most intricate gourmet desserts. There’s simply no limit … and no better way for you to express your inner chef.
“We’ve created some new step-by-step recipe and video tutorials that are easy to use and follow,” says Burmeister. Users will also find a wealth of new product, promotional, competition and event information as well as BAKERS® in the media on the site, she explains. And because BAKERS® knows that we live in a constantly active social media society, links to all their social media platforms are on the site for users to further connect with their much-loved BAKERS® brand.
As to the look and feel of the newly re-vamped site, it’s quintessentially BAKERS® – warm and welcoming with a charmingly home-style design. Beautifully styled food images are a feast for the eye as much as the recipes are for the taste buds, creating that special BAKERS® magic that fans love. It is simply all “Best Baked by Bakers™”
Visit www.bakers.co.za for this latest offering from the creators of South Africa’s best-loved biscuit and cracker products.