Along with an original 108 contestants, du Plessis has participated in 12 months of rigorous competition activities to evaluate their leadership and interpersonal skills. The programme included ten different monthly challenges, as well as a 100-day social media campaign and a Finalist Week.
Du Plessis successfully made the cut as the number of contestants was narrowed down to 25 and then to a top 12. At the crowning ceremony, tensions ran high as seven more contestants were eliminated, leaving the final five: Morne Marais, Kruger Swart, Sibusiso Sibanda, Morne Emery and of course, du Plessis to await the judges’ final decision.
Roars of approval greeted the announcement that du Plessis had become the crown prince of South Africa’s young men as he had been a strong contender throughout the competition and became a firm public favourite. Du Plessis, who lives in Krugersdorp and is a law graduate, says he was absolutely overwhelmed to hear his name announced as the ultimate winner. He was crowned by outgoing Mr South Africa, John Owens.
CEO Rudi Baker says the Mr South Africa competition is a platform to inspire young South African men to be the best they can be, to mould the contestants into role models and to choose one aspirational man to act as an ambassador and role model for men in South Africa for a year.
“The theme of this year’s competition was Men of Honour,” Baker adds. “It is much more than just a marketing slogan. Being a Man of Honour is a lifestyle that positively influences the lives of others every day and epitomises accountability, care, respect, honesty, integrity and obligation. Although the competition was stiff and any of the twelve contestants could have claimed the title, Armand is a worthy winner of the Mr South Africa title. Throughout the competition he consistently demonstrated all these qualities and I’m very proud that he will represent South Africa for the next 12 months. I have no doubt that Armand will wear the title with distinction and with a real understanding of the power he now has to make a positive difference at many levels of our society.”
In addition to the right to be known as the epitome of modern South African youth, Armand has won an array of fabulous prizes amounting to over R500 000, which includes product from Bosch, shirts from Steinstrom, and six pairs of winter and six pairs of summer shoes from Anton Fabi.
He also receives a phone from HTC with accessories, a bungee jumping experience from Soweto Towers and private dance lessons from Fred Astaire. Solstice Day Spa will ensure that Mr SA looks his best, keeping his skin in tip top shape with facials and massages for the year of his reign, while Mr South Africa webmaster, Wikus Otto will design the winner his very own website.
Du Plessis receives R50 000 worth of Desk Bags to donate to a school of his choice as part of his campaign to continue to uplift his local community.